Top 10 Website Analytic Tools – Reviews & Services
Clicky ® Website Analytic Tool
Clicky Web Analytics makes it easier than ever before to access essential website data with its simple, user-friendly interface. One glance is all you need to know your number of visitors, average time per visit, bounce rate, and more. Clicky’s most unique feature is that it allows you access to real-time data. Use the Spy tool to learn more about the visitors that are currently on your site. Clicky also offers its own Heatmap tool so you don’t have to subscribe to a separate service to see where your visitors are clicking and how they’re engaging your web pages. Clicky offers both free and paid plans depending on your needs.
VisiStat ® Website Analytic
VisiStat stands apart from other traditional web analytics programs because of its commitment to helping websites generate more leads and helping businesses track their off-site marketing campaigns more effectively. For website owners that don’t want to mine through pages of reports, but just want to known which businesses are accessing their sites and which of their PPC campaigns are generating the most leads, VisiStat has practical, easy, and cost-efficient solutions.
HitsLink ® Website Analytic
HitsLink has been providing web analytics solutions for 15+ years with a focus on providing a streamlined user experience and actionable data. Instead of racing to innovate, HitsLink has instead focused on the essentials, making access to real-time website data easy and visually engaging. At the same time, HitsLink have gradually added a range of tools to their repertoire that allow users greater freedom to customize incoming data and find the information they need. Their relatively cost-efficient plans and 30-day money back guarantee also make HitsLink an appealing option for analytics beginners. However, their lack of robust tech support could be a drawback to some.
WebTrends ® Website Analytic
Webtrends has been a major player in the web analytics industry since 1993, owing in large part to their focus on customer behavior and actionable data. Offering a wide range of advanced services, Webtrends can provide you detailed information about who your customers are and how they’re interacting with your website, apps, videos, and social media accounts. Webtrends also provides tools to help you improve your digital campaigns by segmenting customers, split testing, and utilizing customized content that drives conversions. At the same time, Webtrends has a high price tag compared to its competitors and often requires dedicated tech support to function properly. But if you’re looking for superior analytics and actionable data, Webtrends is worth the investment.
OneStat ® Website Analytic
OneStat’s rudimentary user interface and run-of-the-mill web analytics don’t offer much advantage over Google Analytics, except for the fact that the data is provided in real-time. But OneStat does distinguish itself from the competition with advanced e-commerce tools, including click fraud detection and ROI optimization. OneStat puts its focus on helping companies improve their bottom line by making their PPC, affiliate marketing, and email campaigns more profitable. At the same time, chronic performance issues have posed a problem for OneStat users in the past, preventing them from getting accurate data and optimizing their sites.